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The story of Gaston Luga and the minimalistic backpacks took its start during a trip to a new continent, where our founder Carl Sundqvist met an interesting Frenchman with an elegant and casual style. Gaston told Carl he believed a backpack is the optimal companion when discovering the world. Since he was a person keen of his style, he had put time and effort in to finding something different than the regular school style.


Finally he found himself an elegant Louis Vuitton, to which he had several modifications made. Making it more personal, functional and unique. Inspired after the meeting, Carl decided a few months later to create his own backpack brand with classic elegant style and practical details. Hopefully these would get to travel the world, just like Gaston. 



Gaston Luga loved his elegantly custom-made piece. We understood the industry was lagging when it comes to what customers today want. Most products are designed with big fluffy shoulder pads, plastic materials and thin fabric, which brings thoughts back to the first day of school.


It was important for Carl to create something he would wear himself and be proud of. The vision was to make a line with Scandinavian minimalism and elegance to suit all different occasions. As time went on, leather parts, thick qualitative cotton, metal details and a mix of carefully selected colors were put together and became the foundation of the new brand named after it´s predecessor, Gaston Luga. . 



Most luxurious bag & suitcase brands have for decades had address tags attached in case of these would be lost. But it is has not been offered together with backpacks. Since backpacks, compared to suitcases, are used more often and becomes a part of someone’s outfit, it is the perfect detail to change and mix&match depending on ones mood or style for the day. Therefore we decided make a variety of tags, to match with how you feel and show who you are.



When travelling, the passport and travel ticket should be easy accessible and at the same time safely kept, Gaston had therefore to his a special pocket made. Carl decided to let this legacy go on and incorporate this detail to all backpacks, which also becomes an elegant leather detail.


Gaston Luga