Our story

Design Philosophy

The Gaston Luga brand takes its inspiration from a traveller who had customized his backpack to combine functionality with a stylish exterior. In the same way, our brand aims to design backpacks that bridge the gap between fashion and function. To do this, we focus on sleek designs that fit perfectly into an adventurous lifestyle. We've included unique details like a concealed passport pocket, address tags, subtle colors, metallic hardware, and metallic feet and combined them with elements of Scandinavian minimalism like smart storage and the use of long-lasting materials. In this way, we’ve created a collection of backpacks that are perfect for any occasion.

Gaston Luga backpacks are unique as they feature highly structured internal divisions and a clean, streamlined shape. They are also assembled from strong, resistant fabrics such as cotton canvas and metal buckles. In addition, our backpacks are made from vegan leather that maintain a high quality feel.

One of the signature features of our backpacks is the concealed passport pocket. This pocket is located at the back of the bag and nestles safely into the wearer’s back. In this way, the passport pocket enables you to keep important documents like passport or flight tickets close to you while still allowing you to access them with ease when necessary.

How our values shape our business

Gaston Luga started from humble beginnings in our head office in Stockholm. Since then, we have built a global network of warehouses and offices across the world, and are passionate about continuing to foster a diverse and inclusive environment for our Gaston Luga family.

This worldwide reach also means we have the opportunity to make a positive impact on the communities and individuals who have helped our business grow. To do this, we ensure our products are produced in an ethical manner, in the best possible conditions, and we regularly check in with our teams to ensure this is the case.

Gaston Luga is proudly carbon neutral

And as a carbon neutral organization, we understand the impact we have on the environment, and build sustainable practices into everything we do.

In 2019 we partnered with Carbon Footprint Ltd to offset our carbon dioxide output by donating to Escarpment Environment Conservation Network (Esconet). Together with Esconet, Gaston Luga has committed to restoring local forests in the Great Rift Valley in Kenya.

By planting indigenous trees we’re helping to preserve these natural ecosystems, and provide much-needed support to the local communities that depend on these forests for their livelihood. This is just part of our commitment to helping fight climate change, and doing our part in working towards a better planet.