Brand Story

Gaston Luga is a brand that combines art and functionality, aiming to make bags as iconic as sneakers are to shoes. With the tagline, “Full-time art dealer, part-time backpack seller,” the brand is committed to sustainability, being a carbon-neutral organization since 2019 and using recycled PET materials in their designs.

First backpack was sold in 2017

Gaston Luga was inspired by co-founder Carl Sundqvist’s childhood friend Gaston, with “Luga” standing for “Light Urban Global Accessory.” While traveling in Asia, Gaston realized he needed a practical, modern bag for his essentials. A lifelong sneakerhead, he aimed to create a backpack as desirable as collectible sneakers or rare art. This vision became reality in 2017 with the creation of the first Gaston Luga backpack.

Rooted in art

At Gaston Luga, everything we do is painted with an aesthetic touch. Bridging the gap between form and function, our designs are made to become your everyday essentials. Each timeless piece is consciously crafted with the urban environment in mind.

Collected by the enthusiast

Since the drop of our first limited edition bag, an enthusiastic community of collectors has emerged. They remain our strongest motivation in keeping our creativity alive during the development of our state-of-the-art pieces.

Sustainability

Maintaining a carbon neutral
organisation

Our partnership with Carbon Footprint Ltd offsets our CO2 emissions by donating to the Escarpment Environment Conservation Network (ESCONET). Our support helps fund a project to restore local forests in the Great Rift Valley, Kenya.

Ethical manufacturing

Instead of owning and operating factories of our own, we work with production partners. All our partners are carefully selected, choosing to work with businesses that value ethical and sustainable production as we do.

From plastic PET bottle to
Backpack

Gaston Luga has ambitious plans to increase our sustainability
efforts company-wide. Part of this is a shift towards using only eco-friendly materials in all our products by 2023. We are continually searching for and developing functional, durable materials to reduce our impact on the environment.

Store Locator

Gaston Luga X NK Stage

Discover the Gaston Luga X NK Stage pop-up, crafted for modern travellers.

Where to Buy